Marketing Head - Dana Syariah Car Financing

Bussan Auto Finance is seeking a dynamic and results-driven Marketing Head to lead our Sharia-compliant car financing initiatives in Pekanbaru. This role is pivotal in driving the growth of our new car financing products, ensuring alignment with Islamic financial principles while delivering exceptional customer experiences. As the Marketing Head, you will be responsible for crafting and executing strategic marketing plans that resonate with our target audience, leveraging digital and traditional marketing channels to maximize our market presence.

With a strong emphasis on innovation and customer-centricity, Bussan Auto Finance is committed to revolutionizing the automotive financing landscape in Pekanbaru. This exciting opportunity offers a dynamic work environment where you can make a tangible impact on our business growth. Join us and be part of a team that values integrity, excellence, and continuous improvement.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to promote our Sharia-compliant car financing products.
• Manage and oversee a team of marketing professionals, providing guidance and support to achieve departmental goals.
• Conduct market research to identify trends, opportunities, and customer needs, ensuring our marketing efforts are aligned with market demands.
• Create and manage digital marketing campaigns using platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Collaborate with the sales team to drive customer acquisition and retention, ensuring a seamless customer journey.
• Monitor and analyze marketing performance metrics to optimize campaign effectiveness and ROI.
• Build and maintain strong relationships with key industry partners and stakeholders.
• Stay updated with industry trends and best practices in automotive financing and Islamic finance.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a proven track record in automotive or financial services.
• Strong understanding of Islamic finance principles and Sharia-compliant products.
• Proven experience in developing and executing successful marketing campaigns, both digital and traditional.
• Excellent leadership and team management skills, with the ability to mentor and develop marketing professionals.
• Proficiency in using marketing tools and software such as Google Analytics, SEMrush, and Hootsuite.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to articulate marketing strategies to both internal and external stakeholders.

🛠️ Keahlian

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